My husband and I took a trip to Haiti with a group of entrepreneurs that changed everything. After donating money to cover building two houses for 16 people total, we saw exactly what our money could do in the poorest third-world country in our hemisphere that is surprisingly only 45 minutes by airplane from Florida.

There I was…a woman who had it all, among kids who had nothing.

They didn’t even have lamps to turn on after the sun went down. (We supplied them with LED lights so they could remain active after sunset).

Before, they were living in mud huts and then we helped them to build sturdy, concrete homes (amazingly, about the size of most Americans’ bathrooms for a family of 8). We also visited an orphanage and fed children.

The trip was one of the most transformational experiences of my life. Just thinking about it brings tears to my eyes!

What I was really seeking was fulfillment, meaning and purpose. I was attempting to answer the question, “Now that I have everything I could possibly want, the money, the achievements, what is it really for?”

Do I regret all the time and effort invested into different businesses that we started over the years? Nope, not even the ones that failed. Without them, I wouldn’t have made important discoveries about who I am and what I desire. The lessons I learned continue to serve me and benefit my clients.

Sodonie-Gabrielle Colette said, “What a wonderful life I’ve had. I only wish I’d realized it sooner.”

If only I’d realized sooner that my business really was wonderful!

It just needed some tweaks.

My 3 Major Transformational Lessons

Over 20 years, my husband and I have started 8 of my own businesses— in addition to helping 1000s of other businesses grow— for one big reason: to create a huge positive impact in the world.

But when I took a life-changing trip with my husband to Haiti to build houses and feed orphans with a group of other entrepreneurs, I came away with three new transformational lessons:

That I (like you) can create a huge impact, no matter what type of business is owned. My business ventures are the vehicles to create the change—whether directly or indirectly.
The more money made, the more positive change can be made in the world.
And, the more I help businesses (like yours) who have a noble cause, the bigger the ripple effect of change in the world.

During this time, I discovered that all of these trends are converging at once:

Customers are now more suspicious than ever (i.e. “you just want my money”).
Customers have more purchasing choices than ever before (“analysis paralysis”).
87% of consumers buy products with a social or environmental cause when given the choice (customers want to make a difference with their dollars).
Intuition is becoming the secret weapon of many creatives, coaches and entrepreneurs (we’re raising our consciousness).

Customers want to make a difference with their dollars! It’s a difference they can FEEL.

Imagine if you could harness these trends, make a bigger impact and even multiply your profits….

While other entrepreneurs are chasing hacks and ninja tricks, savvy leaders are recalibrating their businesses to harness these trends….

AND — they are creating the image and message that they’ve been feeling at the deepest levels of their SOUL.

They’re implementing what I’ll be sharing with you today to deliver meaningful impact, even higher profits, increased visibility and happier employees and customers.

Being Socially Conscious is Responsible, On-Trend & Profitable

Amazingly, 87% of consumers report buying products with a social and environmental benefit when given the opportunity. Customers aren’t just buying more stuff — they’re making a difference with their dollars. And it’s not just more responsible, it’s more profitable, too. A study found that “companies with a conscience” outperformed the S&P by more than 1000% over 10 years.

It’s why I’ve rewritten Ghandi’s famous quote to: “BUY the change you want to see in the world.”

In fact, I believe that business will only get harder if you don’t adapt within the next 1-2 years to this new consumer trend of “making a difference with their dollars.”

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead