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This is...

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...a combination of 3 words: Rejuvenate + Intervention + Invention
  1. Rejuvenate: Make new again; revive; awaken.
  2. Intervention: The act of mediating an outcome in order to improve results.
  3. Invention: The process of creating something new that hasn’t existed before.
Goal of a REJÜVENTION:

To discover the highest expression of your brand & business, so you can amplify the impact of your message.

The 3 Phases of a REJÜVENTION

Where is the gold hiding? Together, we’ll find it.

1. REIMAGINE

The REIMAGINE phase is like a purification process that leads to the proper positioning. For this process to be truly valuable for you, you must be willing to return to the beginning. We will reexamine everything, keeping what still works and discarding what does not. We are in the process of reviewing, readjusting, and reworking the basics of your brand to ensure that they align with your current goals.

2. REINVENT

In this phase, we’ll begin to alchemize your uniqueness with your brand elements—and reformulate them in a totally new and unique way. We’ll start by focusing on the elements that need the most reinvention. We'll realign to your true soul identity, your gifts, your strengths, your purpose and what lights you up. We’ll identify potential ways to innovate and reposition. We’ll look at your target customers, any competitors, and any gaps in your market.

3. REPOSITION

We’ll identify your best angle—literally and figuratively—while working on finding those unique points-of-view that will help you stand out, make your mark and leave a legacy. We’ll (re)define and articulate things like your vision, audience, mission, values, philosophy, personality, core messaging, brand story, brand voice, key differentiators, and your unique point-of-view when it comes to what you do. We’ll also discover your Thematic Throughline—the theme running through your life, mission, purpose and business.

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Getting Started with your REJÜVENTION

After we make things “official” with this project, I will send you a copy of your REJÜVENTION Guidebook, which will help us to recalibrate, reformulate and rejuvenate specific areas of your business and brand. You’ll begin by answering some questions about YOU—who you are, what you do, what makes you unique, where you’ve been, where you’re going, who you enjoy serving—to create momentum prior to our first working session.

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Things like:

  • Personality Type
  • Current and Upcoming Projects
  • What works/doesn’t work in your current business
  • Business Philosophy
  • Sacred cows you (want to) kill with your beliefs and message
  • Business Vision - Your goals and the legacy you want to leave behind

In your answers, we are looking for patterns and themes that will help us uncover hidden brand “gold.”

Next, we’ll begin to alchemize your uniqueness with your brand elements—and reformulate them in a totally new and unique way. We’ll start by focusing on the elements that need the most reinvention.

We’ll identify your best angle—literally and figuratively—while working on finding those unique points-of-view that will help you stand out, make your mark and leave a legacy.

REJÜVENTION Session #1:
The Deep Dive

On your first REJÜVENTION Zoom Session, you and I will be digging deep and placing your identity, brand and business through a metaphorical “wood chipper.” The “wood-chipper” process is a purification process that leads to the proper positioning. Nothing is off the table when it comes to refining and clarifying your brand and message.

We’ll identify potential ways to innovate and reposition. We’ll look at your target customers, any competitors, and any gaps in your market.

Where can we fine-tune? Where is the gold hiding? Together, we’ll find it.

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We’ll also determine how to add new dimensions to your brand story—to underscore your expertise and connect with your intended audience—so your brand message shines even brighter than before.

Just like a piano has 88 keys, many brands are stuck playing around middle C—the same notes over and over (yawn). We’ll look at how you can play your entire keyboard —all 88 God-given keys to create dimensionality and harmony that attracts others to your instrument. We’ll widen our perspective, discuss how you want to be perceived and discover the song of your heart. We’ll innovate by tuning in and finding those pure tones that resonate with your audience—all calibrated to your uniqueness.

Like an iceberg, so many of us cannot see what makes us unique because the bulk of the substance is hiding beneath the surface. Think of me like a mirror—reflecting back who you are, what makes you unique and your 1% zone of genius (plus any hidden assets). This creates the groundwork upon which we’ll build in subsequent phases.

The Theme of this part of your REJÜVENTION is to “REIMAGINE” to your true soul identity, your gifts, your strengths, your purpose and what lights you up.

Following this Zoom Session, you’ll have some items to complete and send to me, prior to your next session.

REJÜVENTION Session #2:
Bold Impact Alchemy

To understand how we'll find your bold impact, let’s talk about how rainbows are formed and seen in a brilliant horizon-spanning arc.

Rainbows form at 42°—and only 42°. At 39°, the rainbow isn’t visible. At 51°, it’s partially visible, but it quickly disappears. 42° is where the rainbow has its bold impact.

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With this new positioning at 42°, your brand and message are in their purest form—clearer, more visible and arching across the sky with bold impact. Everything is in perfect alignment—who you are, your purpose and your message—and the vehicle: your business. This is the “Intervention” part of the REJÜVENTION process.

When your identity is rebirthed, it gives you a new “anchor point” (42°) from which to create everything in your business and personal life—messaging, positioning, books, podcasts, events, content, keynotes and more.

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When you’re aligned to your 42°, something else special happens. The road you were headed towards—the path of Fate—diverges and creates a new path—the path of Destiny, which is aligned to your soul (your ideal future self or higher self). This Alignment accelerates you toward your soul purpose and mission. When aligned, you no longer feel like anything is missing or just out of reach. Instead, you feel fulfilled, whole, complete and in love with your life and business.

We’ll co-create an innovative, cohesive and calibrated foundational system that will inform all design, business, and marketing decisions—now and in the future.

In this session, we’ll begin to alchemize your uniqueness with your brand elements—and reformulate them in a totally new and unique way. We’ll start by focusing on the elements that need the most reinvention.

We’ll (re)define and articulate things like your vision, audience, mission, values, philosophy, personality, core messaging, brand story, brand voice, key differentiators, and your unique point-of-view when it comes to what you do. We’ll also discover your Thematic Throughline—the theme running through your life, mission, purpose and business.

We'll work to supercharge your brand's personality and tone, sharpen your value proposition and express the core vision, mission and brand values with clarity.

The goal is to provide you with a solid, strategic foundation upon which you can build your brand and a plan to move things forward towards a super-successful implementation.

In other words, your brand and voice is as unique as your fingerprint. In order for your brand to sound pitch perfect, you must document the blueprint of your brand and voice, so it can be replicated again and again by various team members in the future—it’s that important.

We’ll identify your best angle—literally and figuratively—while working on finding those unique points-of-view that will help you stand out, make your mark and leave a legacy.

The Theme of this part of your REJÜVENTION is to “REINVENT.”

Following this Zoom Session, you’ll have some items to complete and send to Christie prior to your next session. Christie will also be preparing some items for you, too!

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REJÜVENTION Session #3:
The Charted Course

Now that you’re aligned with your 42°, your brand is positioned distinctively and the facts are carefully culled and clarified, we’ll move on to pinning down your key messaging and creative visuals.

We’ll also discuss the highest and most aligned…

  • customers for you to work with…
  • marketing strategies for you to deploy…
  • your top 10 key differentiators to formulate a crystal clear message
  • ...and insights into your products and services.
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A common thread I’ve seen among multi-passionate entrepreneurs is that they have a lot of creations. When this happens, they can have products and services that seem so different and unrelated that it creates confusion for the customer. This drags down the clarity of your message and hampers your ability to persuade potential customers (after all, a confused mind says no.) When an entrepreneur becomes aligned and goes through this REJÜVENTION process, new connections between products and services can be seen clearly. This creates wholeness and unity among products and services and they can work together in an eco-system, rather than something that feels disjointed and separate. Again, if there’s hidden gold in your business, we’ll find it.

The Theme of this part of your REJÜVENTION is to “REPOSITION.”

Following this Zoom Session, you’ll have some items to complete and send to Christie for any final feedback.

Deliverables

Your Brand Archetypes Guide

Your brand archetype is a mirror to your customer's persona—how they want them to see themselves through their association with your brand.  The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity.

Our human experience is a shared one. Carl Jung, the father of modern psychology coined the terms “Collective Unconscious” and "Archetypes" to explain that all humans share similar beliefs, stories and archetypes from our ancestors back to the earliest beginnings of humanity — and it’s all embedded in our subconscious minds.

For this reason, using archetypes help you speed up trust with your customers and help you guide them through the transformation of your products and services.  

In this deliverable, you'll receive ALL three of your Ideal Brand Archetypes and your Ideal Customer Archetypes, along with structured ideas about how to use these in your marketing, brand, stories, graphics, content, case studies and more.

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Brand Archetypes Guide

Brand Vision

Branding means a lot of different things to a lot of different people. But at its core is getting to your business’ core… and your core.

Done right, branding offers a strategic and unique point of view, and helps your brand take on a:

  • unique voice
  • unique visual language
  • unique creative concept

It (re)positions you and clarifies your distinct ability to make an impact and increases your perceived value - not to mention actual value.

As part of this deliverable, you'll receive:

  • Your Positioning Statement or your "Big Idea”…. is what will keep your marketing and your copy on track. It’s the central truth addressed by your training, product, or service, expressed in a single short sentence.
  • Your Brand Vision, Brand Mission and Brand Values
  • Key Differentiators
  • Your Unique Perspective
  • Your Brand Voice: What it is + what it's not
  • Brand Lexicon: A handful of on-brand words to use (and words to avoid)
  • Soundbites + memes: A selection of clever on-brand one-liners and phrases to use as you please
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Ideal Customer Profile

We need to know who your target audience is if we're going to find them online or off. It's crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they're going to hear loud and clear in a place where they want to hear it.

The goal of this entire deliverable is to achieve ONE thing: Getting into your customer's shoes and seeing life through her eyes.

This is the most crucial part of your entire business. Knowing and understanding exactly who you are serving. You get to this by turning yourself into your customer and getting into their heads and most importantly, their hearts.

We are not speaking to a target market. We are speaking to one person because when you speak to many people at once, you speak to no one in particular. Speak to the one person who is your ideal customer and the more specific you can be about this person, the more relevant we can make your overall brand experience for them.

People buy because of 4 reasons:

  1. PAIN (or relief from)
  2. PROBLEM (solution to a problem)
  3. PLEASURE
  4. PREVENTION This is a tedious and difficult exercise but a very crucial one so your brand can help you connect and support your customer through empathy and compassion and gain their trust.

When you receive this deliverable, you will have a perspective of exactly who you are talking to. Your most aligned client profile may not be who you've been marketing to, either. You'll receive this person's demographics, psychographics, strengths, weaknesses, motivations and stresses, so your content and marketing can speak directly to this person.

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Your Most Aligned Offers and Price Points

In this deliverable, you'll receive your most aligned Business Model, Price Points and Offers mapped out (offers = types of products & services).

One of my talents is that I spot leverage points in a message with laser focus— those little hinges that can swing big doors. From the outside, it looks magical or like a Midas Touch, yet it’s a product of how my brain is wired and my God-given talent.

I can look at a your offers and know which ones are the most aligned to the client and can best be leveraged and monetized. This is a way of "packaging" your body of work, so it’s simple not only for people to grasp what you offer, but also for your messaging to be timelessly original. This is my speciality— connecting the dots and seeing the patterns of your entire body of work—and then finding the highest leverage points in your business so we can release that gold mine that you’ve been sitting upon.

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6-Month Marketing Strategy

There are more than 70+ ways you can market your business these days.

A lot of online gurus teach that there's only ONE "formula" to be successful in business, and it happens to be the tactic that they teach. The truth is, it can take a mix of the right elements.

Some people say you've got to be doing all 70+ tactics to be successful. That's neither practical nor sustainable!

Some entrepreneurs say, "Oh, I tried that and it doesn't work for me." I ask, "How did you implement it? What was the messaging? And who were you targeting?" It's not the element that's magic, it's HOW you use the element.

One of the reasons why I teach marketing like a Periodic Table of Elements is because just like in chemistry, the right combination of elements can yield supreme results. In the wrong order, it can spell disaster. In the right order, things can blow up in a good way.

The secret: your marketing strategy must be aligned who you are, your message and your audience. What's right for another entrepreneur isn't necessarily right for you.

I will utilize my 20 years in marketing and my intuitive gifts, look at who you are, where you're going and then present you with your most aligned mix of marketing strategies and what to focus on for the next 6 months.

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ADDITIONAL OPTIONS

If you desire additional support for breathing life into the unified brand vision to life, we can create additional projects tailored to your needs. These additional options include:

Branding & Positioning
  • Visibility & Marketing Strategy
  • Brand Positioning & Messaging
  • Rebranding (Full-Service)
  • Creative Direction & Strategy
  • Naming
  • Taglines
  • Logo Design
  • Graphic Design
  • Photography Shoot Planning
  • Website Redesign & Development
Marketing & Tech
  • Book Launches & Marketing
  • Course Launches & Marketing
  • Podcast Creation, Production & Guesting
  • Social Media & Content Marketing
  • Marketing Funnels
  • Tech Integration
  • Marketing Automation

Request a Clarity Call

Since we started over 17 years ago, we've maintained a boutique, high-touch approach to working with our clients.

Because of this, we work with a limited number of clients one-on-one to amplify and innovate their brand, message and business into one that has bold impact.

To learn more, request a Clarity Call here.

Catalyzing the World's Most Impactful Entrepreneurs to Change the Way Business Is Played
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