Confessions of a SuperAchiever
Discover my journey of attaining success, confronting burnout, and ultimately uncovering the elusive secret sauce to overcome it and thrive.
Education
- Arizona State University, B.A. in Interpersonal + Organizational Communication
- Arizona State University, B.A. in Spanish Language + Literature
- Universidad de Salamanca, Spain, Spanish Language Immersion
- Certified Mindfulness-Based Cognitive Therapy Practitioner (MBCT)
- Certified Hypnotist & Certified Hypnotherapist (CH)
- Certified Strategic Life Coach
- Certified Neuro-linguistic Programming (NLP) Master Practitioner
- Certified Reiki Master (Usui Shiki Ryoho)
- 20+ years in high-growth business leadership, advising and strategy
Experiences
I’ve worked with all sizes of businesses, from start-up to a $7 billion dollar company, from international to local, spanning all types of industries. I’ve started, owned, grew and exited 9 of my own businesses covering services, physical products, digital products, brick-and-mortar retail, a franchise, and e-learning.
1998:
Rising Up
Ranking in the top 2% of my high school class and #2 nationally on my soccer team, I received a full-ride to Arizona State University and double-majored while working as a marketing intern.
By the age of 24, I had risen through the ranks, navigating age and gender biases and became Head of Marketing— as the company increased revenue from six-figures to $15MM and ranked on the INC 100 List.
2001:
The Leading Lady
I had the honor of serving as the Communication Chairperson on the ASU Alumni Board of Directors, eventually joining the Executive Leadership Team for several years. Additionally, I contributed my skills to another Board of Directors within the American Marketing Association.
2003:
Head of Marketing
I moved to a new position as Head of Marketing of a $200MM firm and worked with a lot of Fortune 500 brands. I spearheaded a pilot project for a brand that generated $15MM in 9 months, surpassing all goals. However, I realized my work/life balance was off, the culture was toxic—and I needed a change.
2004:
The Leap of Faith
I took a leap of faith and left my corporate job behind, and started my marketing and branding consultancy, which went on to help thousands of clients sell more than $1 Billion dollars of products & services during 17 years of operation.
2006:
Fashion Forward
I started a "for purpose, for profit" fashion company with a business partner. While we had a lot of hype around the collection, tons of sales, tens of thousands people on email, and a new movement and subculture, the cash needed to fuel growth was too high. A tough lesson!
2008:
Team Work Makes the Dream Work
I asked my husband, Jared, to work with me in my branding and marketing consultancy. He had just sold his business—and we worked together for 12 years until just after the birth of our children. We’re celebrating 21 years together in 2023.
2010:
Upwardly Mobile
We had yet another creative itch to start another company: this time in the digital scrapbooking industry. We had awesome SEO and people loved our designs. With the rise of mobile apps for scrapbooking and also Instagram, the market changed substantially. Rather than making a large investment in developing a mobile app, we closed the business while we were still "ahead." This experience taught me that although quitters don't win, winners sometimes quit (and that's still winning).
2012:
Hear Both Sides
Partnering with a tech company with over 100 franchisees, my husband and I developed a direct mail campaign with a surprise ingredient: empathy. This empathetic campaign outperformed other controls with an astounding 30:1 ROI and attracted record-breaking numbers of new customers, franchisees and employees for years after. And 10 years later, no one has beat the results of this campaign!
2012:
Enter Stage Right
I worked with the Board of Directors for a speaker organization as a paid communications advisor, beside Hall of Fame speaking legends like Brian Tracy. I loved my time here and helped guide the staff to grow membership and event attendance at a record rate.
2013:
Invisible Solutions
I began to deepen my studies into the subconscious mind, emotional healing, hypnotherapy, mindfulness and meditation. I became fascinated with the CIA's declassified research on how they taught regular people extrasensory perception (ESP) abilities, which inspired me to develop mine.
2014:
The Ripple Effect
My husband and I donated thousands of dollars to build new concrete homes for 16 Haitians who were living in mud huts, as well as help orphans get an education. As part of our donation, we went to Haiti to see where the money was going. I felt an increasing desire (and even responsibility) to make an impact.
2014:
Morning Magic
My husband and started an eCommerce business that combined my love for morning rituals and mindfulness. What I love about matcha is how quickly it changes the brain into the Optimal State of Flow (Alpha brain frequency) and supports increased focus, empowerment and productivity.
2016:
Two Miracles
After experiencing the challenge of infertility for seven years with my husband Jared, we gave birth to our two most joyful creations. Using Intuition to see the "Invisible Solutions" played a major role in achieving our dreams.
2016:
Burnout and Discontent
High achievement patterns and a new family prompted me to reevaluate my methods. Grappling with anxiety and depression, I delved deeper into learning about intuition and the subconscious mind. I had a major Aha moment! I finally realized why high performers burn out: they ignore their subconscious mind's role in decision-making. This led to my book years later,
The Intuition-Led Business, and my online learning community,
Conscious State University. I truly believe that better decision-making is the key to innovating solutions that will change the world.
2017:
Mic Check
I gave my first stage presentation to a large group of CEO’s running 7-, 8- and 9-figure businesses. It was a success, evidenced by a swarm of people around me at lunch. Interestingly, right before I got on stage, the tension in the room was palpable. The host couldn’t seem to calm down the attendees after an incident on stage. I witnessed the conflict before going on stage and I told him, “I’ve got this.” After the event was over, the host told me that my speech saved his event. This is when I realized that I was born to speak on stage.
2020:
Pursuing Purpose
All of my earlier experiences up until this point provided me with unique insights the subconscious mind's role in decision-making. I published my first book,
The Intuition-Led Business to provide an easy-to-understand process for strengthening intuition and released the first episodes of
The Higher Genius Podcast and later launched my online learning community,
Conscious State University.
2021:
The Big Pivot
While many speakers were scrambling off stage to find virtual work during the pandemic, I was running toward the stage. I started teaching through
workshops and keynotes, helping others regain their sense of purpose, identity and personal power— and become better decision-makers.
