20+ years. 9 businesses started. 5 exits. 3 business partners. 1000s of businesses coached.
I’ve worked with all sizes of businesses, from Start-ups up to a $7 billion dollar company, from international to local, spanning all types of industries.
1999: From Intern to Boss
While still in college, I rose through the ranks of a start-up as one of four founding employees. I went from college intern to Head of Marketing, running the marketing department staff of four and overseeing a $1M marketing budget. During the five years I was there, the start-up company increased revenue to $15MM annually and ranked #67 on the INC 500 List of the fastest growing companies in the USA.
After five years of bootstrapping and scaling the company (and seeing the CEO go from driving a Nissan to a BMW), I realized what exactly I had helped him create: a freakin' global empire that's still around today... something I'm tremendously proud of.
2003: VP of Marketing
My next job was as Head of Marketing of a $200MM firm. I worked with a lot of Fortune 500 brands, including a $7B company (that's billion with a B) as their main point person. I spearheaded a pilot project (something that hadn't been tried before and some thought was crazy) and it generated $15MM in 9 months, surpassing all goals and rolling out to their entire company portfolio consisting of 5 other global brands. This essentially doubled the company's revenue where I worked from $200MM to $400MM. It was an amazing experience! (Oh yeah, and I was only 25 years old!)
Here's the rub: even with all of the success and a VP level position managing 20+ direct reports, I realized my work/life balance was off, the culture was toxic, and I needed a change. I listened when my intuition said "there's more."
2004: Started My First Business
I took a leap of faith and left my corporate job behind, and started my marketing and branding consultancy, VIBE TRIBE INTERACTIVE, which went on to help thousands of clients sell more than $3 Billion dollars of products & services during 21 years of operation. We’ve worked with top global brands and helped small and medium sized businesses to scale. We've also ghost-advised behind the scenes of 7- and 8-figure launches, bestselling books, and inner circles of Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.
2004: Our First Acquisition
My husband RJ acquired a business that turned discarded Pepsi machines into gold... literally. He refurbished and flipped machines while running local vending routes.
We also hired our first business coach who taught us about how to be involved in each other's business without overstepping (and also when to "mind our own business").
Since then, we've started/acquired, streamlined and sold several businesses together. We truly enjoy working together.
2006: Fashion Forward
With a business partner, I started a "for purpose, for profit" fashion company. While we had a lot of hype around the collection, tons of sales, tens of thousands people on email, and a new movement and subculture, the cash needed to fuel growth was too high. It was a tough lesson that sometimes the best exit strategy is knowing when to let go.
2011: Hear Both Sides
Partnering with a tech company with over 100 franchisees, my husband and I developed a marketing campaign with a surprise ingredient: empathy. This empathetic campaign outperformed other controls with an astounding 30:1 ROI. Almost 10 years later, no one has beat the results of this campaign.
My husband also streamlined sales and customer experience systems. Our combined efforts helped attract record-breaking numbers of new customers, franchisees and employees for years afterwards.
2012: Enter Stage Right
What started as a communications advisory role with the National Speakers Association became a complete transformation story. Working alongside Hall of Fame speaking legends like Brian Tracy, we engineered a turnaround that tripled web traffic, grew leads 6X, and turned a 10% membership loss into a 10% gain. One campaign generated $250,000 in just 48 hours. We also transformed their annual convention from 1,000 attendees to 2,100 attendees.
What I learned was is that when you're fixing "marketing problems," you're really solving trust problems.
2014: The Ripple Effect
I felt an increasing desire (and even responsibility) to make an impact. My husband and I donated thousands of dollars to build new concrete homes for 16 Haitians who were living in mud huts, as well as help orphans get an education. As part of our donation, we went to Haiti to see where the money was going.
2014: Morning Magic
My husband and started an eCommerce business that combined our love for matcha, morning rituals and mindfulness. After months of research and testing, we launched and made $70k in our first month. Shark Tank even approached us (not the other way around!). After building it to 7 figures, we exited.
2016: Two Miracles
After experiencing the challenge of infertility for seven years with my husband RJ, we gave birth to our two miracle daughters.
2016: Burnout
High achievement and a new family prompted me to reevaluate. Grappling with anxiety and depression, I delved deeper into learning about intuition and the subconscious mind.
I had a major epiphany! I finally realized why high performers burn out: they ignore their intuition in decision-making. This led to my book years later, The Intuition-Led Business, my podcast WALK THE FIRE (about the hidden WTF moments that shape leaders) and my intuition school, Conscious State University.
2017: Mic Check
I gave my largest stage presentation to CEO’s running 7-, 8- and 9-figure businesses. Interestingly, right before I got on stage, the host lost control of the room after an incident on stage. I witnessed the conflict before going on stage and I told him, “I’ve got this.” My presentation was a success, evidenced by a swarm of people around me at lunch. After the event was over, the host told me that my speech saved his event.
The bonus is that I sold more than $250k from stage to the people in the audience. This is when I realized that I was born to speak!
2020: Pursuing Purpose
Turns out intuition is a much-needed skill in business too! With strong intuition, one sees opportunities others miss, the invisible solutions hiding in plain sight, discarded systems, buried genius, market trends before they peak, and hidden levers that multiply profits.
I published my first book, The Intuition-Led Business to provide an easy-to-understand process for strengthening intuition and released the first episodes of The WALK THE FIRE Podcast (how WTF Moments become your Walk the Fire story that changes how you lead, love and live).
I also launched an intuition school, Conscious State University, teaching people how to develop their intuition like a muscle through regular practice and guided exercises.
2021: The Big Pivot
During the pandemic, I started teaching through online workshops and keynotes, helping others regain their sense of purpose, identity and personal power. I developed enterprise-level trainings on empathy, intuition and leadership for Fortune 1000 and Inc 5000 companies.
2023: Planning to Exit?
After two decades of starting, streamlining, and selling our own businesses and coaching 1000s of founders, my husband RJ and I started to consult with founders who are planning to exit their business in the next 5 years. We help them scale their marketing, grow their revenue and optimize their operations, so they can maximize their valuation and exit.
Cut to Now...
I finally see the invisible thread running through my work. Every venture secretly taught me about visibility... not just the marketing kind, but the "soul-deep, can't-copy-this" kind. I realized brilliant founders are struggling with being seen and shining bright while sitting on gold mines they can't quite articulate.
This is why I created BE KNOWN. It's the natural culmination of my life's work in making the invisible visible. BE KNOWN™ is a framework for turning an expert's brilliance into purpose, platform and profits.
Sometimes your greatest contribution isn't about choosing between your chapters... it's about seeing the invisible pattern that connects them all.
Instead of being asked “What do you do?” they will say, “I have been following your work.”
Trusted by Legends
Provided brand, messaging, and visibility strategy for clients connected to Tony Robbins, Deepak Chopra, Oprah's network, Arianna Huffington, Hay House, and Wiley Publishing.
Ghost-advised behind the scenes of 7- and 8-figure launches, bestselling book launches, and the inner circles of some of the biggest names in the expert space.
Helped several keynote speakers and TEDx presenters to fully develop their thought leadership platform (books, podcasts, courses, unique IP) to attract Fortune 100 clients and raise their speaking fees.
Repositioned high-performing entrepreneurs into premium markets with elevated brand strategy, messaging, and monetization.
Collaborated with documentary filmmakers featured on Gaia and Oprah’s network, TEDx, and major wellness platforms.
featured client Results
Full rebrand and thought leadership strategy for a TEDx speaker → led to Fortune 100 clients, higher speaking fees and major visibility on top podcasts, conferences and The New York Times.
New thought leadership platform for a former Sales VP launching as a thought leader → $0 to 6-Figure webinar revenue within 30 days of launch.
Brand overhaul + new founder story for a personality-led product brand → 3000% growth in customer based and $300K in new revenue in 2 months.
Brand overhaul for a personality-led online retailer → 315% sales increase + free publicity on MTV, Disney, and Bravo within 60 days.
For a group providing professional speaker events and memberships → 15x membership growth and 260% event growth.
Rebrand + new founder story for a tech start-up → 30:1 ROI (previously 6:1) allowing the company to scale to 100s of new retail stores.
Christie's Impact
$3B in client revenue generated across 50+ industries, from wellness to fintech, SaaS to CPG.
Clients have generated $10K to $1M-plus in new revenue within weeks using Christie's high-conversion launch strategies.
Led high-stakes campaigns for Fortune 500s, national franchises, and scaling startups.
Delivered award-winning campaigns across diverse sectors.
Positioned her book into a business development engine, leading to high-value clients, media invitations, new consulting engagements, podcast interviews, and paid speaking opportunities.
Featured on stages alongside NYT and USA Today bestselling authors, delivering insights on business strategy, leadership identity, and personal growth.
Leveraged invite-only, non-paid speaking gigs into $250K+ in revenue from a single talk, building an email list, deepening client trust, and selling high-converting offers without a hard pitch.
Known for helping clients build leadership brands that open boardroom doors, and teams that lead themselves.
“I hired Christie to direct the transition of our marketing operations. Everything she told me from day one was correct, everything she said she was going to do she did, everything she promised happened exactly the way she promised it would. A very rare person in the world of business – she has the creative skills to capture the core message and the passion for detail to make it happen."
—Mike Joyce, CEO, Custom Yacht Company
(more testimonials)
Current Projects
WALK THE FIRE Podcast
Book: The Intuition-Led Business
Book: Quiet Quitting the BS
Scaling through Marketing + Platform Building
Leadership Training for Enterprise Companies
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