BE
kNOWN
Build a Personal Brand That Opens Boardroom Doors + Positions You Powerfully
Instead of “What do you do?” they will say, “I've been following your work.”
Are you done with:
Watching others with less experience be seen as the go-to voice?
Curating a personal brand that looks perfect, while your deeper message is buried?
Feeling invisible in rooms you know you should be leading?
Hiding your ideas behind client work or other people’s platforms?
Overexplaining your expertise?
Playing too small?
Who needs a personal brand + leadership platform?
*Leadership Platform = Books, Podcast, Signature Talks, Courses, Named Processes, Models, and Other Protectable Intellectual Property
Leaders who want to:
Recruit better, charge more, stay in demand and become the leader everyone's watching.
Become known for the quality of your thinking, not just the results you’ve delivered.
Increase visibility without feeling like you’re putting on a performance.
Be recognized by higher-level decision-makers as someone with substance, not just a strong résumé.
Talk about your next chapter without sounding vague, scattered, or “in transition”.
Evolve your brand without walking away from everything you’ve built.
Future-proof your career with a leadership platform that extends beyond your current role or company.
Show up with a renewed sense of clarity about who you are as a leader and what you stand for.
Articulate your value in a clear, confident way, without overexplaining or losing the room.
Corporate
C-Level Executives
CMOs, COOs & CEOs
Sales Leaders & CROs
CPOs / Heads of People
Leaders in a Career Transition
Entrepreneurial
Founders
Coaches & Consultants
Authors, Speakers, Content Creators
Entrepreneurs & Business Owners
Investors
THE personal brand + leadership platform process*
*Leadership Platform = Books, Podcast, Signature Talks, Courses, Named Processes, Models, and Other Protectable Intellectual Property
PHASE 1
BRAND CLARITY & DIRECTION
Goal: Uncover the unique essence, voice, and positioning that make the personal brand compelling, credible, and emotionally resonant.
Brand Identity Excavation
Signature Energy Audit: What’s the emotional frequency people feel in your presence?
Reputation vs Aspiration: What are you known for? What do you want to be known for?
3-Word Brand Anchors: Identify the intersection of your personality, values, and tone
Origin Story & Inflection Points: Key turning points, lived experiences, and leadership shifts.
Power Pattern: What’s the consistent way you create results (even when you're not trying)?
Credibility Layering: Results, receipts, accolades, and lived expertise
Thought Leader DNA & Archetype
What kind of leader are you? (Disruptor, Sage, Bridge-Builder, Visionary, Rebel, Mirror, Translator, Guide.)
Map your thought leader quadrant: Practitioner / Philosopher / Platform Builder / Provocateur
Who do you naturally influence: a movement, a market, a mission, or a mindset?
Brand Positioning Map
Audience Archetypes & Power Niches
Brand Venn: What you believe, what they need, what no one else says
What you're against (overdone narratives, myths, trends)
Differentiation filter: "No one else could say this because..."
PHASE 2
MESSAGE CODIFICATION
Goal: Codify your IP, core ideas, and narrative structure to shape your thought leadership platform and long-term ecosystem (including book, podcast, speaking, offers, and social).
Signature Framework Development
Your “Idea Worth Owning”
Visual framework (model, diagram, or metaphor)
Diagnostic layer: quiz, archetypes, or belief shifts
Naming conventions (for offers, stages, philosophies)
Messaging & Core Content Pillars
The Flag You’re Planting: One Big Truth
3–5 Core Content Pillars (rooted in your belief system)
Signature phrases, reframes, punchlines, and quotables
Short- and long-form content prompts mapped to the above
Platform Architecture
What’s the flagship medium for your voice? (book, podcast, keynote, visual media)
Platform Map: where the brand lives and grows (LinkedIn? Substack? YouTube? Podcast?)
Ecosystem Integration: how the book ties to services, offers, and IP
Call-to-Authority: how people discover, trust, and engage you
PHASE 3
PLATFORM DEVELOPMENT
Goal: Build a magnetic, market-ready book aligned with your thought leadership platform and long-term business goals.
Book Positioning & Strategy
Book Type: manifesto, memoir, methodology, or movement?
Target Reader: primary audience + crossover potential
Market Gap Analysis: what’s missing in the genre that only you can offer?
Business Alignment: how does the book ladder into offers or speaking?
Book Angle & Promise
Working Title + Subtitle Matrix
The Book’s Big Question: What are we solving or shifting?
Reader Journey: From belief system A → to belief system B
Signature Claims: what does the book dare to assert?
Chapter Outline & Content Map
3-Part Book Spine (Beginning / Middle / Transformation)
Chapter-by-chapter sketch with title, focus, and story beats
Anchor stories, frameworks, data points
Calls-to-action, exercises, QR integration or IP tie-ins
"Working with Christie on branding and the brand story, I gained a lot of clarity! Christie helped me work through all of the really important deep thinking and it has changed everything: the way that I approach the entire business and brand."
— JulieAnn Cairns, Award-Winning Documentary Director and Bestselling Author of The Abundance Code (more testimonials)
OPTIONAL ADD-ONS
ADD → PODCAST DIRECTION & PLATFORM STRATEGY
Goal:
Create a podcast that builds authority, deepens trust, and expands your impact while aligning with your brand and business.
Podcast Purpose & Format - Clarify the strategic intent of your podcast.
Business goals: brand awareness, lead generation, credibility, relationships, etc.
Format: solo, interview, hybrid, roundtable
Tone: sharp, intimate, humorous, rebellious, etc.
Ideal episode length + cadence
Creation of:
Podcast Positioning One-Liner
Format Recommendation
Naming & Tagline options
Strategic Episode Map (first 12 episodes)
Then plan out 6–12 months of strategic content that reinforces your thought leadership and supports business conversion.
Show Architecture & Narrative - Design the podcast's narrative structure and experience.
Opening/closing segments
Signature questions or rituals
Guest alignment criteria
Intro/outro script tone + music vibe
Strategic Episode Themes - Align content with your brand message + offer ecosystem.
5–7 signature content themes - Solo riffs that build authority
Guest topics that create credibility through association
Episode types: insight, story, tactical, controversial POV, etc.
Brand-to-Offer Content Map
Additional Outcomes
Branded Show Framework
Episode Flow Template
Guest Outreach DM/Email
Show Manifesto or “Why This Podcast Exists” copy
Repurposing Plan (social posts, reels, emails, etc.)
Guest & Audience Growth Plan
Ideal guest map (strategic allies, audience bridges, credibility lifts)
Guest segmentation: aspirational, peer, rising voices
Guest-to-client conversion bridge
Cross-promotion & podcast swaps
Backdoor Introductions Plan
Audience Growth Strategy (SEO, collabs, promo templates)
ADD → SIGNATURE TALK DEVELOPMENT
Goal:
Turn your core message into a Flagship Conversation, your go-to, high-converting talk that works across formats. It’s modular enough to expand on stage to a 60-minute keynote and agile enough for a 30-minute podcast interview. It becomes the conversation you want to be known for, the one that builds reputation, sparks DMs, and gets you rebooked or reshared.
Core Message Architecture
Talk Thesis: What’s the one belief you want to shift permanently in your audience?
Big Promise: What outcome, reframe, or possibility does your talk open up?
Audience Relevance Filter: Why this topic now for this specific audience?
Talk Personality Matrix: Align tone, format, and story arc with your leadership style
Container choice:
Mythos Talk: Personal story that mirrors your audience's internal journey (TEDx style)
Mirror Talk: Audience-first, exposing blind spots and shared patterns
Method Talk: Teaching-based, with a proprietary system or path
Momentum Talk: Designed for activation, decision-making, or team buy-in
Story Bank & Proof Points:
Anchor Story: Your signature turning point that earned this message the right to exist.
Supportive Vignettes: Quick-hit examples from client work, pop culture, personal life.
Social Proof Moments: Case studies, brand names, receipts, surprising stats or outcomes.
Audience Mirror Beats: “You’ve probably…” moments that create instant resonance and trust.
Talk Frameworks & Models
Signature Framework Reveal: Introduce your model with clarity and surprise.
3–5 Key Ideas: What are the pillars of your message (that map to your platform)?
Reframes & Memorable Language: The lines people repeat or quote on stage and in DMs.
Talk Tool Layer: Optional quiz, metaphor, audience exercise, or interactive framework.
Format Strategy
Modular Build: How the talk breaks into 10-min, 20-min, and 60-min versions.
Delivery Stack: Keynote, breakout, podcast interview, Instagram Live, media quote.
Pre/Post Engagement: What assets or content ladder into or out of the talk?
Platform Fit: How the talk supports book chapters, podcast themes, and offers.
Talk Assets & Collateral
Speaker Kit Copywriting: Short bio, long bio, stage intro, talk description, audience takeaways.
Visual Story Deck: On-brand slide deck (or visual companion) that enhances vs distracts.
Press & Podcast Pitches: Short-form versions of your flagship talk to land media features.
Talk Teasers: Quote graphics, reels, carousels, and video snippets for pre-event promotion.
Positioning Strategy
Talk Placement Strategy: Conferences, podcasts, leadership summits, private events.
Talk Funnel Mapping: How people move from hearing you → to DMs → to offers.
Flagship Talk Landing Page: Hosted on your brand site with video, topics, testimonials, CTA.
LinkedIn & Outreach Language: How to name + share your talk to spark inbound and outbound conversations.
Post-Talk Engagement Sequence: Thank you message, shareable assets, audience CTA.
Visibility Expansion Plan: How this one talk becomes the nucleus of your brand ecosystem.
These can be added during brand refinement:
IP Commercialization Plan - Strategy for monetizing your intellectual property: includes licensing model development, certification track design, curriculum structuring (live or digital), and pathways for scaling your thought leadership into scalable assets.
Signature Talk or Flagship Conversation™ - Turn your core message into a Flagship Conversation, your go-to, high-converting talk that works across formats. It’s modular enough to expand on stage to a 60-minute keynote and agile enough for a 30-minute podcast interview. It becomes the conversation you want to be known for, the one that builds reputation, sparks DMs, and gets you rebooked or reshared.
Podcast Direction & Strategy - brand-aligned positioning, guest themes and filters, content pillars mapped to business goals, podcast naming, signature segments (opening/closing rituals), guest alignment criteria, tone of voice, intro/outro scripting, and music/audio identity.
Podcast Guesting & Booking Concierge - research, pitch crafting, booking outreach, and calendar management for aligned guest appearances. Plus, positioning strategy to ensure each guest spot reinforces your brand and attracts ideal opportunities.
Personal Website Strategy - Strategy and copy direction for your personal brand site. Includes homepage wireframe guidance, “About” page storytelling, speaking page structure, and ecosystem flow for linking your content, lead magnets, and services with clarity.
Book Ghostwriting & Editing Services - Done-for-you or collaborative ghostwriting to bring your book to life in your authentic voice. Includes narrative structure, chapter development, tonal alignment, editing, and refinement to ensure your message lands with clarity, credibility, and depth.
Book Launch Strategy & Execution - Strategic planning and execution support for your book launch, aligned with your thought leadership and visibility goals. Includes launch runway mapping, reader magnet or bonus offer design, launch partner outreach (podcasts, affiliates, media), social/email rollout strategy, and sequencing for pre-launch, live launch, and post-launch momentum. Built to convert attention into aligned opportunities.
Content Syndication & Repurposing Engine - turns long-form content (podcasts, keynotes, interviews, articles) into a stream of short-form assets across platforms. Includes caption writing, quote cards, video clips, audiograms, article snippets, and email-ready content mapped to your brand pillars.
DM & Email Outreach Campaigns - Strategically designed outreach copy and workflows to drive podcast bookings, partnership opportunities, or speaking leads. includes audience segmentation, platform strategy, CTA testing, and personality-infused copy aligned to your voice.
Authority Assets - Includes speaker one-sheet, sizzle reel or audiogram, personal press kit with bios, headshots, past features, case studies, or speaking testimonials. Everything you need to pitch with presence and show up fully credible in the media or on stage.
Speaker Kit Elements - Professionally written bio, talk titles, topic blurbs, elevator pitch, positioning headline, and downloadable one-sheet formatted for conferences, panels, and media opportunities.
SELECT BOOKS from Clients
Trusted by Legends
Provided brand, messaging, and visibility strategy for clients connected to Tony Robbins, Deepak Chopra, Oprah's network, Arianna Huffington, Hay House, and Wiley Publishing.
Ghost-advised behind the scenes of 7- and 8-figure launches, bestselling book launches, and the inner circles of some of the biggest names in the expert space.
Helped several keynote speakers and TEDx presenters to fully develop their thought leadership platform (books, podcasts, courses, unique IP) to attract Fortune 100 clients and raise their speaking fees.
Repositioned high-performing entrepreneurs into premium markets with elevated brand strategy, messaging, and monetization.
Collaborated with documentary filmmakers featured on Gaia and Oprah’s network, TEDx, and major wellness platforms.
Christie's client Results
Full rebrand and thought leadership strategy for a TEDx speaker → led to Fortune 100 clients, higher speaking fees and major visibility on top podcasts, conferences and The New York Times.
New thought leadership platform for a former Sales VP launching as a thought leader → $0 to 6-Figure webinar revenue within 30 days of launch.
Brand overhaul + new founder story for a personality-led product brand → 3000% growth in customer based and $300K in new revenue in 2 months.
Brand overhaul for a personality-led online retailer → 315% sales increase + free publicity on MTV, Disney, and Bravo within 60 days.
For a group providing professional speaker events and memberships → 15x membership growth and 260% event growth.
Rebrand + new founder story for a tech start-up → 30:1 ROI (previously 6:1) allowing the company to scale to 100s of new retail stores.
Christie's Impact
$3B in client revenue generated across 50+ industries, from wellness to fintech, SaaS to CPG.
Clients have generated $10K to $1M-plus in new revenue within weeks using Christie's high-conversion launch strategies.
Led high-stakes campaigns for Fortune 500s, national franchises, and scaling startups.
Delivered award-winning campaigns across diverse sectors.
Positioned her book into a business development engine, leading to high-value clients, media invitations, new consulting engagements, podcast interviews, and paid speaking opportunities.
Featured on stages alongside NYT and USA Today bestselling authors, delivering insights on business strategy, leadership identity, and personal growth.
Leveraged invite-only, non-paid speaking gigs into $250K+ in revenue from a single talk, building an email list, deepening client trust, and selling high-converting offers without a hard pitch.
Known for helping clients build leadership brands that open boardroom doors, and teams that lead themselves.
"That was the most clarity I've ever had and since then I've had everything I've needed. Christie provided all the clarity, the structure, the strategy and everything needed for me to execute with my team. And now we are on the path to being as focused and specific as possible."
—George Bryant, NYT Bestselling Author, Serial Entrepreneur, Host of the Mind of George Podcast (more testimonials)
"She actually listened to what I needed and she was willing to get into the nuts and bolts."
"When I worked with Christie, she actually listened to what I needed and she was willing to get into the nuts and bolts, instead of giving me a to do list. She got right in there with me and my business. It made such a difference. It was a turning point for me. I have faith that there were good coaches out there. But when you work with Christie Turley, you have worked with the best. And she will give you what you need. Your life will change, your business will change. You will be a better entrepreneur and business owner for working with Christie Turley."
— Marcia Ramsland, NYT Bestselling Author, Speaker, Organization Coach
How to build a personal brand + leadership platform*
*Leadership Platform = Books, Podcast, Signature Talks, Courses, Named Processes, Models, and Other Protectable Intellectual Property
Path 1: Build Authority
Positioned powerfully for any room you walk Into
1. Personal Brand Platform
Clarify your voice, values, and visual identity
We clarify and elevate your thought leadership positioning by identifying your unique message, story, and category of expertise. This platform becomes the foundation for all future authority-building efforts, including your brand archetype, signature phrases, and public perception strategy that reinforces your credibility across every touchpoint.
SIgnature Talk Development
Craft the message that opens doors
We craft a keynote, workshop, or Flagship Conversation™ that turns your lived expertise into a scalable message. This talk is rooted in audience psychology and built with a teachable framework that flexes across keynote stages, podcast interviews, virtual summits, and panels, driving trust, leads, and referrals.
Book Strategy & Publishing
Turn your leadership philosophy into lasting influence
We help you to create results-driven strategies that generate concrete outcomes (as in leads and sales), rather than just media impressions (as in likes and follows). Our comprehensive content approach includes designing brand identity systems, developing compelling graphics and creating persuasive content across websites, blogs, videos, podcasts, and webinars that transform skeptical strangers into eager buyers.
Podcast Strategy & Hosting
Launch a platform that attracts and converts
We help you launch or refine your podcast with a premise that cuts through the noise and serves as a magnet for aligned listeners and strategic guests. From show structure to interview flow and monetization models, your podcast becomes a lead-generating platform and a living proof point of your authority.
Path 2: Amplify Visibility
Going from being seen to Being Known
Podcast Guesting & Interview Booking
Get booked, shared, and remembered
We secure high-quality podcast appearances aligned with your niche, message, and audience goals. Our done-for-you outreach includes custom pitch angles, host briefings, and calendar management, so you can show up with impact and walk away with evergreen content, backlinks, and leads.
LinkedIn Authority Building
Elevate your presence where business happens
We optimize your LinkedIn presence, from profile to posting, turning your account into a magnet for speaking invites, strategic partnerships, and client leads. We align your bio, banners, and featured content with a visibility strategy, while repurposing interviews, thought posts, and lead magnets for platform-native traction.
Book Sales & Funnels
Monetize your expertise with aligned offers
We build strategic pathways for turning your IP intellectual property (book, talk, podcast) into tangible results. From bulk book sales and back-end offers to quiz funnels and online workshops, we help you guide audience attention from awareness to action, turning ideas into income and influence.
Content Repurposing Engine
Make every interview live 10x longer
We amplify every interview, guest feature, or solo episode by repurposing it into reels, carousels, quote graphics, newsletters, and email campaigns. Our team extracts the signal from the noise, aligning each piece to your brand voice and visibility goals, so your message lives longer and reaches further.
Testimonials
Karith Foster
CEO & Founder, INversity and Bestselling Author of You Can Be Perfect or You Can Be Happy
"Working with Christie Turley has probably been one of THE BEST business decision I have ever made!
She has such a wealth of knowledge from her previous work experience in marketing and sales, and she knows exactly how to help you curate a message.
I have only been working with Christie for a couple years now and since then, I have seen my business explode!
Maria Traino
Speaker & Entrepreneur Success Coach
"Christie, you're a brilliant, beautiful, generous soul and I so appreciate how you share your gifts!
I thoroughly enjoyed the Soul and Business Alignment and have learned so much about myself!
I am hopeful, excited, and awaiting what I know is inevitable... steady ground, a clear direction, and more energy to start sprinting toward my next level!"
George Bryant
NYT Bestselling Author, Serial Entrepreneur, Host of the Mind of George Podcast
"That was the most clarity I've ever had and since then I've had everything I've needed. Christie provided all the clarity, the structure, the strategy and everything needed for me to execute with my team.
And now we are on the path to being as focused and specific as possible to inspire and empower as many women as possible across the planet to live the life of their dreams."
Josee Madison
Yoga Studio Owner & Speaker
"I've worked with many coaches and I've never had a coach that was SO intuitive and able to tap into different energies about myself and the business.
She's got this ease of combining suggestions, ideas, goals.
I was just blown away by the changes in my business within weeks! I highly recommend her!"
Cort Twitty
Corporate Emotional Intelligence Expert
"Christie helped me identify professional avenues that were natural fits for me and my personality.
I would 100% recommend hiring Christie and allowing her to show you how truly life changing her work is."
Christine Volden
Founder & CEO and Author
"Working with Christie
gave me so much clarity in my business. She was able to take a big idea, and break it down into actionable steps
for me to move forward.
I left each session feeling excited and empowered, not overwhelmed. Not only did Christie provide the
marketing savvy I needed, she helped me identify blocks that were holding me back in my life and business."
Jason Tracey
Business Coach
“I had hit a block, and was in need of a creative spark in order to amplify my messaging to create more visibility for my brand. Because I was so completely stuck on my bio I was missing far too many opportunities. My time with Christie was astounding as the creativity flowed and by the end we were able to create a clear message with a strong image of the direction of my future messaging.
ABSOLUTE GAME CHANGER!!! Within 1 day of posting my new "About Me" on LI I had booked 2 calls to discuss my services. Thank You Again Christie!!!"
Julie Ann Cairns
Award-Winning Film Director and Bestselling Author of The Abundance Code
"Working with Christie on branding, the brand story, the arc of the story (and who my character was in the story, who my who my ideal client was, what their key frustrations were, what their their beautiful, idealistic goals were), and how I could help them bridge the gap between where they were starting and where they wanted to be.
I gained a lot of clarity! Christie helped me work through all of the really important deep thinking and it has changed everything: the way that I approach the entire business and brand."
Stacy Tetschner
Chief Executive Officer, National Speakers Association
"Our pipeline of leads increased by more than 100% as a result of their analysis and a few tweaks to how we were doing things……I hope you know how very much I appreciate working with you.
You have done and taught us amazing things to help us turn around that are helping us turn in a new direction. I appreciate your ideas, thoughts, and implementation of so many things…about this business to make it run more effectively."
Heather Torriente
Salon Owner & Creative Director
"The clarity I've experienced and the amount I've been able to accomplish in just one year of working with Christie and her genius has blown me away!
There are many voices in the business and marketing world that promise to provide tools to grow and simplify your business. If you're looking for efficiency, integrity and understanding, working with Christie is the only way to go."
Holly Harris
Life Coach and Intuitive Healer
"Before we started, I was not feeling very connected to my business. Christie really helped me take back my power in my business. When I did that,
I got back my motivation and my purpose. I could engage with my business again, and feel like I had more power over it. That was a really big deal for me!
She helped me to gain more confidence in the things that I knew about myself (but I had been denying)."
Kari Vest England
Intuitive Life Coach & Healer
"I've been working with Christie for the past few months, getting my business started.
Christie with her intuition, along with her experience, really gives good guidance, and helped me see where I have blocks. She has the skills, the knowledge, and the intuition to help me succeed."
